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Video production

When you view a final film or video, everything appears seamless and fluid, but in reality, you are simply seeing the culmination of months or even years of hard labor by a large team of people. The video production process is divided into three stages: pre-production, production, and post-production.


Pre-production is the early phase of any video project. This includes everything required to build the framework for the entire project, from finance to planning, recruiting, and everything in between. This planning process might take anywhere from three months to a year for a full-length film.

Pre-production for each project will be unique. A local marketing film’s resources, money, and creative aims will differ from a high-budget music video. However, regardless of the type of video you’re doing, don’t spend on pre-production planning since it sets the tone for the rest of the project.



When you’ve finished your pre-production plans, it’s time to put your strategy into practice. The production phase, often known as main photography, is when you capture your video on location. During this stage, any B-roll, voice-overs, or other sound effects required for the final film are also recorded. Videography for a full-length film might take anywhere from one to three months, but a short promotional video or explainer video can be completed in only a day or two.

Regardless of the size of your video production, filmmaking is a massive job that requires many hands to bring to life. Make sure you have a staff that can cover every aspect of the stage. A camera operator or videographer, director, producer, sound mixer, and gaffer to manage lighting might be part of a small team that covers the necessities.


You’re ready to head to the editing studio once you’ve collected all of your video. This phase of the process has its own team of professionals that organize, collect, sequence, and improve raw footage to produce high-quality video. Colorists adjust and grade colors, whereas sound engineers combine audio recordings.

Depending on the magnitude of your project, the editing process may take several months. Editing, like main shooting, is kept to a strict schedule, but this phase allows you time to get every piece precisely right.